Artificial intelligence (AI) bogus

AI bogus: entirely fabricated content, mostly by computer software, spread intentionally to mislead; AI bogus also relates to content which is intentionally created by humans but presented as an output of an impartial and reliable AI system

AI bogus matchmaking

There are a lot of matchmaking companies, consultants, and apps in existence. In the last few years, many matchmaking apps have resorted to AI in order to improve their success rates. In practical terms, AI use in matchmaking implies a process very similar to what is known as Recommender Engines (or Recommender Systems) -- the machine-learnign algorithms behind Netflix, Facebook, Amazon, etc. who make predictions/recommendations based on past behaviour and patterns.

To illustrate what a bogus AI case is, we will construct a very simple fictional example. An online matchmaking agency -- which has been carefully observing the technological developments and the use of AI in their sector -- has identified a very good growth potential and an opportunity for grabbing market share. Unfortunately, the company lacks IT expertise and is not in a position to back financially the implementation of AI in their work. Determined not to miss the momentous market opportunity, the company announces that it is using AI for matchmaking in a complex and superbly effective manner. The company claims that any subscriber on their service will receive their best match within 24 hours. In fact, since there is no AI solution deployed, the company's dating consultants preform "manual match" and mislead their clients, who believe that they are receiving a match recommendation from a well informed and unbiased system which processes large amounts of information and provides effectiveness and efficiency superior to human consultants. The bogus is possible because the clients can only see the front-end and have no knowledge or access to the back-end processes


ScaleFactor Raised $100 Million In A Year Then Blamed Covid-19 For Its Demise

Kurt Rathmann told his big-name investors he had developed groundbreaking AI to do the books for small businesses. In reality, humans did most of the work.

Read the full story by author David Jeans for Forbes here: https://www.forbes.com/sites/davidjeans/2020/07/20/scalefactor-raised-100-million-in-a-year-then-blamed-covid-19-for-its-demise-employees-say-it-had-much-bigger-problems/


AI helps David Beckham "speak" 9 languages

The #MalariaMustDie campaign launched in April 2019 features David Beckham's video in which he appeals to the public delivering a message in 9 languages. The video was created using AI technology.

Note that in this case there is no intent to deceive, but the technology is used to maximise the campaign reach.

Read De Facto's detailed post on this here.


China's Xinhua creates a virtual news anchor using AI

In November 2018, the China’s Xinhua news agency announced that it has created, using AI, the world’s first virtual news anchor. A more extended coverage of the story is available from BBC.

Fake Obama created using AI

Researchers at the University of Washington have produced a photorealistic former US President Barack Obama. Artificial intelligence was used to precisely model how Mr Obama moves his mouth when he speaks. Their technique allows them to put any words into their synthetic Barack Obama’s mouth.