A brief notice from a MIT research team on the spread of true and false news online which focused on Twitter news stories was published in March 2018 (full-text publication from Science Magazine may be obtained here). The team worked on some 126,000 cascades (tweet threads) posted between 2006 and 2017. What we find interesting in the study design is that it set out some key metrics which we believe are a good step towards a common understanding and vocabulary of misinformation and disinformation. The researchers quantified the cascades into four categories:
- Depth. The number of retweet hops from the origin tweet over time.
- Size. The number of users involved in the cascade over time.
- Maximum breadth. The full number of users involved in the cascade at any depth.
- Structural virality. A measure that interpolates between content spread through a single, large broadcast and content spread through multiple generations, with any one individual directly responsible for only a fraction of the total spread. Structural virality is a term suggested and defined in 2015 (Goel, Anderson, Hofman, Watts)
- It took the truth approximately six times as long as falsehood to reach 1,500 people and 20 times as long as falsehood to reach a cascade depth of ten.
- As the truth never diffused beyond a depth of ten, falsehood reached a depth of 19 nearly ten times faster than the truth reached a depth of ten.
- Falsehood also diffused significantly more broadly and was retweeted by more unique users than the truth at every cascade depth.